FACTORS AFFECTING THE ADOPTION OF THE PERSONALITY OF DESIGN

LES FACTEURS DETERMINANTS DE LA DIFFUSION/ADOPTION DE LA PERSONNALITE DU DESIGN

Valentin Ngadi
Additional contact information
Valentin Ngadi: CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique

Working Papers from HAL

Abstract: Through the omnipresence of design and the emergence of new behavior in the market, the customers seek to adopt the personalities of designs to consolidate their specificity in order to build a proper and differentiating identity. The diffusion/adoption of the design personality becomes a necessity for companies or organizations which wish to increase or maintain their market share, and like retaining the customers. However, the diffusion / adoption of the personality of design by the consumers is not something obvious and is not sufficiently explored. The objective is to determine the factors which support the diffusion / adoption of the personality of design. By using the theories of the interpersonal behavior, the reasoned action, the planned behavior, the acceptance of technology, the motivation and the diffusion of innovation, a model of the factors diffusion/adoption of the personality of design was put forward. The results show that the adoption is subordinate to the mix diffusion (the perception of the personality of the design, channels of communication and the personal factors of the individual).These factors can serve as a barometer and a predictive power of the diffusion/adoption of the personality of design by the consumers.

Keywords: Diffusion; Adoption; Personality of design; Perception; Channel Communication; Personal factors; Attitudes; Subjective standards; Personnalité du design; Canaux de communication; Facteurs personnels; Normes subjectives (search for similar items in EconPapers)
Date: 2016-03-25
Note: View the original document on HAL open archive server: https://hal.science/hal-01296338
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://hal.science/hal-01296338/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:hal-01296338

Access Statistics for this paper

More papers in Working Papers from HAL
Bibliographic data for series maintained by CCSD ().