Les produits Halal dans les économies occidentales
Abdelatif Kerzabi ()
Working Papers from HAL
Abstract:
In last years, we hear about halal products in non- Muslim societies including European and American ones. In France, for example, sales of halal products sold in stores during the year 2010, increased 23 % and represented 5.5 billion euros, including 1.1 billion for the fast food, and it has not stopped growing since. A new market is not only about Muslims. Halal is a religious interpretation but its rapid development requires that we question his true motives are not just religious
Keywords: Halal; Islam; Marketing Direct (search for similar items in EconPapers)
Date: 2016
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