Digital Transformation for sustainability

Solomon Darwin, Henry Chesbrough, Chiara Eleonora de Marco and Sea Matilda Bez ()
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Sea Matilda Bez: Labex Entreprendre - UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, UC Berkeley - University of California [Berkeley] - UC - University of California

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Abstract: Research presented in this report is based on: 1. Problem Submission: Firms submitted corporate challenges relating to digital business models across several industries. Problems were screened and selected. 2. Problem Framing: Professor Darwin conducted individual sessions with individual firms to solicit input from both open innovation researchers and practitioners. 3. Problem Solving: Input, feedback, and recommendations provided by a community of academic experts and open innovation practitioners across industries who worked deliberated in groups of eight during a one-hour session per challenge. Challenge #1: WIPRO : "Wipro is getting ready to deploy its newly developed digital technology (AR/VR/AI) "do-your-own repairs tool" that will help people repair their white goods in their homes. With what business model could the company deploy this new technology?"; Challenge #2: DAIMLER AG : "As Daimler enters new markets, such as autonomous vehicles, how can a mobility services firm accelerate internal innovation against uncharted territories in the uncertain times of digital transformation?"; Challenge #3: KANEKA : "Kaneka wants to improve innovation internally through the following lens: how can Kaneka accelerate internal innovation utilizing a two-sided digital ideation/challenge platform through which it can address company's internal and external challenges?"; Challenge #4: ALLERGAN "What innovative digitally driven design would you suggest for supporting busy physicians and/or patients, to get them relevant, accurate, reliable and real-time information and analysis quickly?"; Challenge #5: APPLIED MATERIAL "How AMAT can leverage its materials engineering capabilities to enter new markets with platform extensions powered by collaborations with external ecosystem partners?"; Challenge #6: XIAOMI " Xiaomi offers High-Value/Low-Cost/Low-Margin products to all customer segments in emerging markets. This demands severe cost curtailment strategies in manufacturing, operation, advertisement, sales, distribution and servicing of its products. Xiaomi cannot deliver this value alone without an ecosystem to sustain and scale the business. How can the government, corporations and other institutions help create a win-win for all? In addition, rural communities lack infrastructure (reliable connectivity, power, healthcare, clean water, accessible roads). What must Xiaomi do to serve and expand the market when this infrastructure is lacking?"

Date: 2018-12-13
Note: View the original document on HAL open archive server: https://hal.science/hal-02434305v1
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Published in [Research Report] World Open Innovation Conference (WOIC). 2018

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