Spécificités du processus d’internationalisation d’une firme africaine: étude du cas de l’entreprise malgache Vidzar

Foued Cheriet () and Franck Duquesnois
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Foued Cheriet: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier
Franck Duquesnois: Laboratoire IRGO, IUT Tech de Co - Université de Bordeaux

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Abstract: Our work aims to identify the specificities of the internationalization process of an African firm through a case study of the international development of the Malagasy group Vidzar, one of the African leaders of Rum. Two objectives are assigned to this case study: taking contextual specificities into account (Jackson, 2013 and Devine and Kiggundu, 2016) and adapting the methodological approach (Kriauciunas et al., 2011). Our results show some specificities in terms of rhythm and sequences of the process and also the management of commercial representations and intermediaries. Our analysis also bears witness to factors of similarities with generic cycles of internationalization. Our results strongly support the contextualized analysis of the international development of African firms. ....

Keywords: spirituous liquor; sustainable development; case study; développement durable; étude de cas; afrique; spiritueux (search for similar items in EconPapers)
Date: 2020
Note: View the original document on HAL open archive server: https://hal.science/hal-02493534v1
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