Malte Heyne (),
Wolfgang Maennig () and
Bernd Suessmuth ()
Additional contact information Malte Heyne: Hamburg Chamber of Commerce
Bernd Suessmuth: TUM - Munich University of Technology, Department of Business and Economics
Abstract:
This paper tests the hypothesis that a nation’s hosting of a mega-sporting event is an experience good for its residents. Applying data from an ex-ante and ex-post query based on contingent valuation methods, we use the Soccer World Cup 2006 as a natural experiment. The significant ex-post increase in valuation is shown to be due to adventitious citizens requiring an involving experience, rather than to an updating of a-prior assessment.