Co-creation and pricing

Praveen Sugathan ()
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Praveen Sugathan: Indian Institute of Management Kozhikode

No 359, Working papers from Indian Institute of Management Kozhikode

Abstract: This paper tries to understand how consumers evaluate the price in the case of co-creation of table. Co-creation of table in situations involving customers have to use operant resources such as ability and skill. The results suggest that co-creation has an influence on the pricing of table.

Keywords: Co-creation; Pricing; Consumers (search for similar items in EconPapers)
Pages: 3 pages
Date: 2020-03
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Persistent link: https://EconPapers.repec.org/RePEc:iik:wpaper:359

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