Cognitive and Structural Factors: What Makes Strategy Implementation so Hard?
Kelly Sacramento (kellysacramento@gmail.com) and
Adalberto Americo Fischmann
2019 Papers from Job Market Papers
Abstract:
Good strategies do not guarantee business success, unless they are successfully implemented. It is possible to identify some recurring influential factors in the strategy implementation literature: some structural factors ("hard factors") that can be associated with routines, resources and decisions taken at institutional level that affect the behavior of individuals; and cognitive factors (âsoft factorsâ), which refer to the interpersonal processes, that have to be dealt with positive and negative processes and sanctions. The main objective of this research is to map and identify key obstacles and facilitators encountered by administrators at each influential factor in the implementation phase of planned business strategies. A quantitative research was designed, with managers of different hierarchical levels in large private companies headquartered in Brazil. Data was collected through a survey with an online questionnaire and data analysis includes the use of factor frequency analysis. The results show new empirical evidences and identifies potential gaps in the theory of strategic management, as well as managerial contributions.
JEL-codes: M Y (search for similar items in EconPapers)
Date: 2019-10-26
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Persistent link: https://EconPapers.repec.org/RePEc:jmp:jm2019:psa1759
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