PENGARUH HARGA DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN (STUDI PADA PABRIK TAHU ATB PADANG)

, Syahmiral and Nazaruddin Aziz

No 4x6d7, OSF Preprints from Center for Open Science

Abstract: The purpose of this study was to analyze the effect of prices and distribution channels partially and simultaneously on the sales volume at Padang's ATB Tofu Factory. The research method used is quantitative. The sampling technique used is the total sampling method so that from the population a sample of 32 respondents was taken, the data collection method used was a questionnaire. Data analysis techniques used are classical assumptions, multiple linear regression, t test and detemination coefficient. Based on multiple regression analysis obtained Y = 5,056 + 0,207 X1 + 0,486 X2 + e. From the t test, it was found that the price had a positive and significant effect on the sales volume at Padang's ATB Tofu Factory and the distribution channel had a positive and significant effect on the sales volume at Padang's ATB Tofu Factory with a significant value <0.05. The results of the determination coefficient obtained the ability of the independent variable to explain the dependent variable of 47.3%, the remaining 50.7% is explained by other variables that are not used in this study.

Date: 2019-03-12
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:4x6d7

DOI: 10.31219/osf.io/4x6d7

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