PENGARUH HARGA DAN KUALITAS TERHADAP KEPUTUSAN PEMBELIAN PRODUK ELEKTRONIK DI HYPERMART PEMATANGSIANTAR

, Elfina

No 8u3ha, OSF Preprints from Center for Open Science

Abstract: In facing the Asean Economic Community (AEC) is currently required condition that a company can remain successful in the free trade today is trying to create and retain customers. The purpose of this study was to analyze the effect of variable pricing, and quality to consumers in the decision to make the purchase of electronic products in Hypermart Pematangsiantar.

Date: 2019-04-04
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:8u3ha

DOI: 10.31219/osf.io/8u3ha

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