PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG BIMOLI PADA IBU RUMAH TANGGA DI KECAMATAN KURANJI KOTA PADANG

Ongky Fernando and Aminar Sutra Dewi

No jx9eu, OSF Preprints from Center for Open Science

Abstract: Kosumen's behavior towards purchasing decisions is something that marketers must learn to know and understand how consumers make decisions, and the extent to which marketing stimuli can provide stimulus to purchasing decisions. So that can know whether the factors affect consumers in purchasing decisions. The purpose of this study was to determine the effect of psychological factors on the selection of Bimoli cooking oil brand in housewives in Kuranji sub-district, Padang City. The type of this research is descriptive research, many samples used are 250 people by using technique of non-probability sampling method. Data analysis technique used is simple regression analysis, t test and coefficient of determination. This research is done to produce psychological factors have a significant effect on purchasing decision on housewife in Bimoli cooking oil election in District Kuranji Town Padang t arithmetic 5,008> t table 1,984 and significant value 0.000

Date: 2018-12-09
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:jx9eu

DOI: 10.31219/osf.io/jx9eu

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