STRATEGI PENGAWASAN MUTU (KUALITAS) DALAM MENINGKATKAN VOLUME PENJUALN PADA UD.MOTIF PEMATANGSIANTAR
Risma Munthe
No kwym2, OSF Preprints from Center for Open Science
Abstract:
The ppurpose of this research is to determine whether the implementation of the quality of supervising strategys (quality) increasing the selling volume by UD.MOTIF Pematangsiantar. It is a field research conducted through surveys and interviews to the leaders and employees UD.MOTIF The outcomes of this research is to help the entrepreneurs/craftsmen to create a monitoring quality method of products to be better, to help the entrepreneurs/craftsmen to manage the quality of product in accordance with the consumers’desire and help to distribute their products. The conclusion of research, the quality supervising method conducted is already good by UD.MOTIF where the principal supervised the workers directly on the field. To manage the quality of products according to consumer desire UD.MOTIF leaders need to have a good standard of human resources, trained and experienced in the art of seni Ukir Jepara (Jepara sculpture) and sufficient fund to run the business and support by the avaibility of raw materials. UD.MOTIF product marketing has been running well by creating a corporate blog on the internet, radio ads, brochures, infonmation by word of mouth and following the exhibitions held in Pematangsiantar.
Date: 2019-07-15
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:kwym2
DOI: 10.31219/osf.io/kwym2
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