UPAYA MENINGKATKAN MINAT NASABAH MENABUNG PADA PT. BANK PERKREDITAN RAKYAT JORONG KAMPUNG TANGAH PARIAMAN

, Novia and Ratna Widayati

No mrb9n, OSF Preprints from Center for Open Science

Abstract: The purpose of this research was conducted to find out the efforts made Of PT. Bank Rakyat Jorong Kampung Tangah Pariaman in increasing customer interest in saving. In analyzing the data, the authors use a qualitative data analysis as a research method that is explained in the descriptive. In this research it can be concluded the efforts made Of PT. Bank Rakyat Jorong Kampung Tangah Pariaman is doing a Promotion with the mounting board bilboard, share calendars, and disseminating brochures to clients and prospective clients with the goal of keeping potential borrowers to know the products and services that exist, then rely on patterns of marketing namely savings services by using bajapuik which is getting positive response from customers, as evidenced by the presence of bajapuik increased savings customer saving increasing annually.

Date: 2019-05-01
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:mrb9n

DOI: 10.31219/osf.io/mrb9n

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