PENGARUH PRODUK TABUNGAN CEMPAKA MITRA NAGARI DAN PROMOSI TERHADAP KEPUTUSAN MENABUNG DI BANK PERKREDITAN RAKYAT CEMPAKA MITRA NAGARI SIMPANG HARU

Akmaldi Putra and Febsri Susanti

No nwr8y, OSF Preprints from Center for Open Science

Abstract: The purpose of this study was to analyze the effect of products and prices partially and simultaneously on the decision to save at the Cempaka Mitra Nagari Rural Bank Simpang Haru. The research method used is quantitative. Data analysis techniques used are classical assumptions, multiple linear regression, t test, F test and detemination coefficient. From the t test, the product does not affect the decision to save at PT. BPR Cempaka Mitra Nagari intersection and promotion have a positive and significant influence on the decision to save at PT. BPR Cempaka Mitra Nagari intersection. PT. BPR Cempaka Mitra Nagari intersection should try to improve Savings products. Savings products can be further enhanced by simplifying the requirements for opening and closing savings, increasing the ease of transactions. Increased promotion can be done by increasing the intensity of advertising in various media more intensively, adding a variety of publicity, attitudes of employees in serving customers are also improved and provide gifts that are beneficial for customers such as fans and irons, umbrellas and smartphones or tablets.

Date: 2019-04-14
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:nwr8y

DOI: 10.31219/osf.io/nwr8y

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