Jurnal MSDM - Pengaruh Motivasi dan Kepemimpinan Terhadap Kepuasan Kerja Karyawan Pada Agensi Pemasaran Produk

Eko Purwanto

No uk68c, OSF Preprints from Center for Open Science

Abstract: Human resources are important assets for the organization, a competent human resource can help the company in achieving its vision and mission. Therefore the company needs to pay attention to employee job satisfaction. The purpose of the study was to determine the effect of motivation and leadership on employee job satisfaction in product marketing agencies. The type of research method used was descriptive quantitative that focuses on testing hypotheses and is based on data obtained from questionnaires. The population at the agency was 30 employees. This study used saturated sampling (all populations become the object of research) of 30 respondents. There are three testing hypotheses in this study, 1. Motivation has a positive and significant effect on job satisfaction, 2. Leadership has a positive and significant effect on employee job satisfaction, 3. Motivation and leadership have positive and significant effects simultaneously on employee job satisfaction. Motivation theory used in this study was the theory of David McClelland. The leadership theory used in this study is the Continum theory (Tannenbaum and Schimidt).This research showed that the motivation and leadership were very important in influencing employee job satisfaction, it was expected that a manager could motivate her/his employees and delegate their duties effectively. Keywords : Motivation, Leadership, Employee Job Satisfaction.

Date: 2020-08-17
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:uk68c

DOI: 10.31219/osf.io/uk68c

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