PENGARUH ORIENTASI PASAR DAN KREATIFITAS TERHADAP KINERJA PEMASARAN AIR MINUM DALAM KEMASAN (AMDK) PADA PT. UMEGA SEMBILAN BERLIAN GUNUNG MEDAN DHARMASARAYA

Muhammad Aldo and Riri Mayliza

No wh76z, OSF Preprints from Center for Open Science

Abstract: This study aims to determine the effect of market orientation and creativity on the marketing performance of bottled drinking water (AMDK) in PT gunung medan Dharmasraya. The variables in this study are Market Orientation (X1), Creativity (X2) and Marketing Performance (Y). 67 stores were used, the sampling technique used was saturated sampling method. Data collection used questionnaires, while data analysis techniques were carried out using multiple linear regression analysis. The results showed that market orientation variables had a positive and significant effect (0,000 <0,005) and creativity had a positive and significant effect (0,000 <0,005) on marketing performance. It is expected that the next researcher can use the research as a reference which will later provide a comparison in conducting further research and beneficial for the company.

Date: 2019-03-19
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:wh76z

DOI: 10.31219/osf.io/wh76z

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