PENGARUH ATRIBUT PRODUK TERHADAP MINAT BELI SEPEDA MOTOR HONDA DEALER AMANAH LUBUK ALUNG

Suci Ramadani and Nazaruddin Aziz

No xka29, OSF Preprints from Center for Open Science

Abstract: The formulation of the problem is to know how attribute influence to buying interest of motorcycle product of honda brand. From the results of the research can be known responses of respondents about the product attributes can be said quite well which resulted to the good interest in buying a motorcycle brand Honda. Based on the t test attribute to consumer buying interest found sig or probality value for attribute variable that is, product quality 0.000 <α = 0,05 product design 0,000 <α = 0,05, product service 0,003 <α = 0,005, for that decision is ha received and Ho rejected. Means it can be concluded that the variables, product quality, product design and product services have a significant influence on the interest of buying motorcycles honda brand. While product price variable found sig and probality value for product price variable 0,336 <α = 0,05 for that decision is Ha rejected and Ha in receipt, it can be concluded that variable of product price have insignificant influence to buying interest of motorcycle product brand honda. In the test value of F to measure the effect of attribute variables are product quality, product design, product service and product price found sig 0.000 <α = 0.05 then the decision is Ha accepted and Ho rejected, it means dapt concluded that each variable has a significant influence on the interest to buy motorcycle products honda brand motorcycles simultaneously

Date: 2019-02-25
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:xka29

DOI: 10.31219/osf.io/xka29

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