Conceptual Model Explaining the Impact of Corporate CSR Awareness (Involvement) on Consumer Behavior

Zohreh Alizadehrad () and Ekaterine Maglakelidze ()
Additional contact information
Zohreh Alizadehrad: University of Georgia, Tbilisi
Ekaterine Maglakelidze: University of Georgia, Tbilisi

No 10612988, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: Nowadays, Corporate social responsibility (CSR) has become a core concept in the context of the any industry where it is considered as a significant factor in competition and a firms' survival, primarily because CSR influences corporate credibility. CSR awareness in this concept has a key role. However, there are still few studies examining the relationship between the customer CSR awareness and corporate credibility. Additionally, some studies have contended that customer CSR awareness may indirectly affect customer behavior, and some factors may potentially mediate this influence. Hence, the present study developed a conceptual model to explain the relationship between the customer awareness of companies? CSR activities which should be created through the actual engagement of customers in corporate CSR activities in this conceptual model that may positively influence customer behavior, with mediating effect of corporate credibility.

Keywords: CSR; consumer behavior; consumer involvement in CSR activities; corporate credibility; conceptual model (search for similar items in EconPapers)
JEL-codes: D21 M14 M31 (search for similar items in EconPapers)
Pages: 13 pages
Date: 2020-07
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Proceedings of the Proceedings of the 54th International Academic Virtual Conference, Prague, Jul 2020, pages 175-187

Downloads: (external link)
https://iises.net/proceedings/2020-international-a ... 06&iid=005&rid=12988 First version, 2020

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sek:iacpro:10612988

Access Statistics for this paper

More papers in Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences
Bibliographic data for series maintained by Klara Cermakova ().