L'effetto country of origin sull'intenzione d'acquisto del consumatore: un'analisi metodologica

Patrizia De Luca and Fabio Claudio Marzano

No 8, Working Papers DEAMS from DEAMS - Dipartimento di Scienze Economiche, Aziendali, Matematiche e Statistiche "Bruno de Finetti"

Abstract: This study investigates, from the methodological perspective, how research on the influence of the country of origin effect has been conducted. To this end, the study reviews main published literature of the last five years, categorizing the documents according to various methodological issues. The growing use of the multi cue approach and the prevalent use of quantitative methods, even if based on non-probability sampling, are observed. Further, limits on the analyzed researches are pointed out. Results allow some suggestions to fill the research gaps, from the methodological point of view, and implications for future research.

Keywords: country of origin; consumer behavior; research methods; research design (search for similar items in EconPapers)
Date: 2012-02
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Persistent link: https://EconPapers.repec.org/RePEc:tre:wpaper:8

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