THE NEED FOR DESIGN APPROACH IN OPPORTUNITY IDENTIFICATION STAGE OF PRODUCT INNOVATION

Gayatri Menon

No 2015-03-14, Working papers from Voice of Research

Abstract: The role of innovation in organisational growth and survival is often emphasised, but the role of design in the critical phase of opportunity identification stage of innovation is yet not widely recognized. The broadening scope of invention and idea generation for opportunity identification beyond technology and marketing; the recognition of creative opportunity identification possibilities and the recognition of design beyond its role in new product development leads to interesting possibilities. Design is already playing an important role in new product development. It is argued that extension of this role to the opportunity identification phase will not only help in arriving at new opportunities but will also enable seamless integration between opportunity identification and new product development. A planned approach to opportunity identification through design thinking and approach can lead to establishing systems for continuous innovation. Key words: Design approach, Opportunity identification, product Innovation

Date: 2015-03
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.voiceofresearch.org/doc/Mar-2015/Mar-2015_14.pdf Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vor:issues:2015-03-14

Access Statistics for this paper

More papers in Working papers from Voice of Research The Editor, Voice of Research E/1, Samay Appartments, Behind NID, Paldi. Ahmedabad. 380007.
Bibliographic data for series maintained by Dr. Avdhesh Jha ( this e-mail address is bad, please contact ).