ANALYSIS OF PERCEPTION AND EATING PATTERN OF YOUTH IN INDIA

H. H. Parmar

No 2018-27-08, Working papers from Voice of Research

Abstract: The objective of the study to explore the trend of having food related life styles among the youth of Ahmedabad, to identify their socio –demographic characteristics and investigate the difference in attitude towards fast food and normal food. The survey was conducted with 100 young food users ranging in age from 18-24 years with the help of questionnaire. According to the data obtained from the research results, the average youth prefer homemade food. Significant differences were found among the six segments in terms of socio-demographic characteristics and attitudes to fast food and normal food. The frequency of distribution of food related segments was 28.0 %( fast food), 82.0 %( homemade food) respectively. It has been determined that the most of the females involved in the research prefer homemade because they like it, it is nutritious, prices are reasonable and they intake vegetables. Thus, it is concluded that many young females is associated with substantially increased usage for homemade food than the fast food. Key Words:Eating pattern, Ahmedabad, Youth, Perception Policy

Date: 2018-09
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