THE CORPORATE IMAGE AS A WEAPON IN THE ATTRACTION OF PROSPECTIVE EMPLOYE

Maithili R. P. Singh and Jugal Kishor

No 2018-28-13, Working papers from Voice of Research

Abstract: This study examines the impact of demographic variables on perception of patients towards the doctors and supporting staff of the specialty hospitals. In contrast, high-quality healthcare is a need of every patient. Certainly, if healthcare services experienced to be good, it will result in patients’ satisfaction, and this will built a healthy relationship between patients and the healthcare service providers. Recently, it is obligatory to pay devotion to the factors that influence both healthcare quality and patients’ satisfaction. Furthermore, the hospital can only be succeeded in the industry if the human force of the hospital is able to recognize the patient’s hierarchy of preferences towards the hospital services and the administration takes decisions based on the patient’s needs. Key Words: Healthcare Services, Patients’ Perception, Demographic Variables. Policy

Date: 2018-12
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