CASE STUDY OF CORPORATE COMMUNICATION: LENOVO NOMINATIONS CAMPAIGN FOR 2008 OLYMPIC TORCHBEARERS

Lizhe Xu

No 2020-36-08, Working papers from Voice of Research

Abstract: Lenovo is one of the world’s largest makers of personal computers. As a global company and an international famous brand, Lenovo does not only commit itself to market share growth of customers and products, but also desires to broaden itself success from products to sponsorships. This essay will analyse this campaign based on five core concepts which includes stakeholder, stakeholder management, corporate identity, corporate reputation and corporate social responsibility with presenting a critique. Key Words: Lenovo, corporate, communication, corporate communication, olympic Policy

Date: 2020-12
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