 Exploring Foreign Tourists' Image of Tanzania: A Factorial Analysis ApproachFelix Adamu Nandonde Journal of African Business, 2015, vol. 16, issue 1-2, 144-158 Abstract: In the last decade, the economy of African continent and Tanzania in particular has witnessed a business boom of the tourism sector. While the sector has continued to grow and become a dependable source of direct and indirect employment to youths in urban and rural areas, the sector has been awash with challenges. These challenges include terrorism attacks, energy crises and poor infrastructure. However, the impact of these challenges on the image of Tanzania as a tourist destination has not received the deserved attention. This study explores the perception of visitors towards Tanzania as a tourist destination after they have completed their tourist visit. This study employs factor analysis technique to explore country destination image. Questionnaires were administered to visitors at some of the tourists' hotels and Julius Kamabarage Nyerere International Airport (as a major exit point) in the country. Frontline employees, various tourist sites and access to services emerged to be strong tourist destination image factors. This implies that the efforts of marketing tourism destination should focus on promoting all the sites the country has. Date: 2015 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:wjabxx:v:16:y:2015:i:1-2:p:144-158 Ordering information: This journal article can be ordered from DOI: 10.1080/15228916.2015.1059160 Access Statistics for this article Journal of African Business is currently edited by Samuel Bonsu More articles in Journal of African Business from Taylor & Francis Journals |
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