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Details about Mazhar Ali

Workplace:Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), (more information at EDIRC)

Access statistics for papers by Mazhar Ali.

Last updated 2018-07-11. Update your information in the RePEc Author Service.

Short-id: pal816


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Working Papers

2018

  1. Determinants of students’ loyalty to university: A service-based approach
    MPRA Paper, University Library of Munich, Germany Downloads
  2. Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country
    MPRA Paper, University Library of Munich, Germany Downloads

2016

  1. Effectiveness of Animated Spokes Character in Advertising Targeted to Kids
    MPRA Paper, University Library of Munich, Germany Downloads
  2. Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products
    MPRA Paper, University Library of Munich, Germany Downloads
    See also Journal Article in EconStor Open Access Articles (2016)

2015

  1. Effect of Store Atmosphere on Consumer Purchase Intention
    MPRA Paper, University Library of Munich, Germany Downloads View citations (1)
  2. Telecom Branding in Pakistan: Network Coverage or Value Added Services
    MPRA Paper, University Library of Munich, Germany Downloads

Journal Articles

2016

  1. Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products
    EconStor Open Access Articles, 2016, 916-932 Downloads
    See also Working Paper (2016)
 
Page updated 2018-07-28