Details about Mazhar Ali

Access statistics for papers by Mazhar Ali.

Last updated 2022-08-10. Update your information in the RePEc Author Service.

Short-id: pal816

Working Papers

2021

1. Consumer Herding Behavior in Online Buying: A Literature Review
   MPRA Paper, University Library of Munich, Germany View citations (1)

2018

2. Determinants of students’ loyalty to university: A service-based approach
   MPRA Paper, University Library of Munich, Germany View citations (2)
3. Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country
   MPRA Paper, University Library of Munich, Germany View citations (3)
   See also Journal Article in EconStor Open Access Articles and Book Chapters (2018)

2016

4. Effectiveness of Animated Spokes Character in Advertising Targeted to Kids
   MPRA Paper, University Library of Munich, Germany
   See also Journal Article in EconStor Open Access Articles and Book Chapters (2018)
5. Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products
   MPRA Paper, University Library of Munich, Germany View citations (3)
   See also Journal Article in EconStor Open Access Articles and Book Chapters (2016)

2015

6. Effect of Store Atmosphere on Consumer Purchase Intention
   MPRA Paper, University Library of Munich, Germany View citations (19)
   See also Journal Article in EconStor Open Access Articles and Book Chapters (2015)
7. Telecom Branding in Pakistan: Network Coverage or Value Added Services
   MPRA Paper, University Library of Munich, Germany
   See also Journal Article in EconStor Open Access Articles and Book Chapters (2015)

Journal Articles

2018

1. Effectiveness of Animated Spokes-Character in Advertising Targeted to Kids
   EconStor Open Access Articles and Book Chapters, 2018, 2, (2), 31-47
   See also Working Paper (2016)
2. Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country
   EconStor Open Access Articles and Book Chapters, 2018, 5, (1), 31-43 View citations (3)
   See also Working Paper (2018)

2017

3. Antecedents of Attitude Toward Counterfeit Wrist Watches
   EconStor Open Access Articles and Book Chapters, 2017, 19, (1), 251-266

2016

4. Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products
   EconStor Open Access Articles and Book Chapters, 2016, 17, (4), 916-932 View citations (3)
   See also Working Paper (2016)

2015

5. Effect of Store Atmosphere on Consumer Purchase Intention
   EconStor Open Access Articles and Book Chapters, 2015, 7, (2), 35-43 View citations (19)
   See also Working Paper (2015)
6. Telecom Branding in Pakistan: Network Coverage or Value Added Services
   EconStor Open Access Articles and Book Chapters, 2015, 3, (3), 61-66
   See also Working Paper (2015)