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Details about Olga Alkanova

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Workplace:Graduate School of Management, St. Petersburg State University, (more information at EDIRC)

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Short-id: pal882

Working Papers

2012

  1. Brand equity in modern marketing theory
    Working Papers, Graduate School of Management, St. Petersburg State University Downloads
  2. The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory study
    Working Papers, Graduate School of Management, St. Petersburg State University Downloads
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