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Details about Linda Michele Ambaye

Workplace:École Supérieure de Commerce de Pau (Pau Business School), (more information at EDIRC)

Access statistics for papers by Linda Michele Ambaye.

Last updated 2017-04-10. Update your information in the RePEc Author Service.

Short-id: pam173

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Journal Articles

2006

  1. Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing
    Journal of Business Research, 2006, 59, (6), 745-754 Downloads View citations (4)
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