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Details about Linda Michele Ambaye

Workplace:Kedge Business School, (more information at EDIRC)

Access statistics for papers by Linda Michele Ambaye.

Last updated 2019-09-20. Update your information in the RePEc Author Service.

Short-id: pam173

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Journal Articles

2016

  1. A marketing research tool for destination marketing organizations' logo design
    Journal of Business Research, 2016, 69, (11), 5022-5027 Downloads View citations (2)
  2. Performing Causal Configurations in e-Tourism: a Fuzzy-Set Approach
    Risk in Contemporary Economy, 2016, 192-201 Downloads

2006

  1. Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing
    Journal of Business Research, 2006, 59, (6), 745-754 Downloads View citations (5)
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