Details about Huma Amir
Access statistics for papers by Huma Amir.
Last updated 2024-08-10. Update your information in the RePEc Author Service.
Short-id: pam268
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Working Papers
2021
- Consumer Herding Behavior in Online Buying: A Literature Review
MPRA Paper, University Library of Munich, Germany  View citations (1)
Journal Articles
2024
- The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Journal of Marketing for Higher Education, 2024, 34, (1), 201-222
2020
- Deciphering brand loyalty through brand association and emotional confidence
Business Review, 2020, 15, (1), 97-107
2018
- Enhanced understanding of purchase intentions in the context of car buying: Implications for academics and practitioners
Business Review, 2018, 13, (1), 52-68
2017
- Measuring the knowledge creation process in Pakistani banks: Scale development and validation
Business Review, 2017, 12, (2), 1-21
Chapters
2023
- Discovering Issues in Cross-Cultural Adaptation of Questionnaire Through PLS-SEM Analysis
Springer
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