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Details about Eva Anderl

Workplace:Fakultät für Betriebswirtschaft (Faculty of Business), Hochschule München (University of Applied Sciences Munich), (more information at EDIRC)

Access statistics for papers by Eva Anderl.

Last updated 2024-01-08. Update your information in the RePEc Author Service.

Short-id: pan664


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Journal Articles

2023

  1. How traditional manufacturers succeed in D2D: A strategic framework for assortment and pricing to solve channel conflicts
    Marketing Review St.Gallen, 2023, 40, (1), 70-77 Downloads

2022

  1. Consent as a Success Factor - The Impact of Cookie Banner Tonality and Regulatory Fit
    Marketing Review St.Gallen, 2022, 39, (2), 20-27 Downloads

2016

  1. Attribution im Online-Marketing: datenbasierte Bewertung von Customer Journeys
    Marketing Review St.Gallen, 2016, 33, (2), 24-31 Downloads
  2. Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys
    Journal of Retailing, 2016, 92, (2), 185-203 Downloads View citations (22)
  3. Mapping the customer journey: Lessons learned from graph-based online attribution modeling
    International Journal of Research in Marketing, 2016, 33, (3), 457-474 Downloads View citations (33)

2014

  1. Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns
    Journal of Interactive Marketing, 2014, 28, (4), 285-301 Downloads View citations (6)
 
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