Details about Eva Anderl

Access statistics for papers by Eva Anderl.

Last updated 2024-01-08. Update your information in the RePEc Author Service.

Short-id: pan664

Journal Articles

2023

1. How traditional manufacturers succeed in D2D: A strategic framework for assortment and pricing to solve channel conflicts
   Marketing Review St.Gallen, 2023, 40, (1), 70-77

2022

2. Consent as a Success Factor - The Impact of Cookie Banner Tonality and Regulatory Fit
   Marketing Review St.Gallen, 2022, 39, (2), 20-27

2016

3. Attribution im Online-Marketing: datenbasierte Bewertung von Customer Journeys
   Marketing Review St.Gallen, 2016, 33, (2), 24-31
4. Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys
   Journal of Retailing, 2016, 92, (2), 185-203 View citations (23)
5. Mapping the customer journey: Lessons learned from graph-based online attribution modeling
   International Journal of Research in Marketing, 2016, 33, (3), 457-474 View citations (38)

2014

6. Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns
   Journal of Interactive Marketing, 2014, 28, (4), 285-301 View citations (8)