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Details about Eva Anderl

Workplace:Fakultät für Betriebswirtschaft (Faculty of Business), Hochschule München (University of Applied Sciences Munich), (more information at EDIRC)

Access statistics for papers by Eva Anderl.

Last updated 2020-12-17. Update your information in the RePEc Author Service.

Short-id: pan664


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Journal Articles

2016

  1. Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys
    Journal of Retailing, 2016, 92, (2), 185-203 Downloads View citations (10)
  2. Mapping the customer journey: Lessons learned from graph-based online attribution modeling
    International Journal of Research in Marketing, 2016, 33, (3), 457-474 Downloads View citations (18)

2014

  1. Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns
    Journal of Interactive Marketing, 2014, 28, (4), 285-301 Downloads View citations (4)
 
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