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Details about Maria Elena Aramendia-Muneta

Workplace:Departamento de Gestión de Empresas (Department of Business Management), Universidad Pública de Navarra (Public University of Navarra), (more information at EDIRC)

Access statistics for papers by Maria Elena Aramendia-Muneta.

Last updated 2023-12-07. Update your information in the RePEc Author Service.

Short-id: par475

Jump to Journal Articles Chapters

Journal Articles

2022

  1. Circular Fashion: Cluster Analysis to Define Advertising Strategies
    Sustainability, 2022, 14, (20), 1-19 Downloads
  2. Perceived Health and Earnings: Evidence from the European Working Conditions Survey 2015
    IJERPH, 2022, 19, (1), 1-15 Downloads

2019

  1. Consumer attitudes towards mobile advertising: an updated vision
    International Journal of Internet Marketing and Advertising, 2019, 13, (3), 235-252 Downloads

2016

  1. The smartphoners: consumer segmentation by smartphone usage
    MERCATI & COMPETITIVIT?, 2016, 2016/1, (1), 123-144 Downloads View citations (2)

Chapters

2022

  1. Motivation to Share Fake Positive eWOM in the Tourism Industry
    ToKnowPress Downloads
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