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Details about João Luis Borges Assunção

Workplace:Faculdade de Ciências Económicas e Empresariais (Catolica-Lisbon School of Business and Economics), Universidade Católica Portuguesa (Catholic Portuguese University), (more information at EDIRC)

Access statistics for papers by João Luis Borges Assunção.

Last updated 2025-05-18. Update your information in the RePEc Author Service.

Short-id: pas66

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Journal Articles

2000

  1. When (not) to indulge in 'puffery': the role of consumer expectations and brand goodwill in determining advertised and actual product quality
    Managerial and Decision Economics, 2000, 21, (6), 223-241 Downloads View citations (4)

1999

  1. The role of market expansion on equilibrium bundling strategies
    Managerial and Decision Economics, 1999, 20, (7), 365-377 View citations (12)

1996

  1. Asymmetric Reference Price Effects and Dynamic Pricing Policies
    Marketing Science, 1996, 15, (1), 60-85 Downloads View citations (95)
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