Details about João Luis Borges Assunção
Access statistics for papers by João Luis Borges Assunção.
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- When (not) to indulge in 'puffery': the role of consumer expectations and brand goodwill in determining advertised and actual product quality
Managerial and Decision Economics, 2000, 21, (6), 223-241 View citations (2)
- The role of market expansion on equilibrium bundling strategies
Managerial and Decision Economics, 1999, 20, (7), 365-377 View citations (11)