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Details about Somnath Banerjee

Workplace:Department of Management and Marketing, College of Business, North Dakota State University, (more information at EDIRC)

Access statistics for papers by Somnath Banerjee.

Last updated 2023-03-16. Update your information in the RePEc Author Service.

Short-id: pba1152

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Journal Articles

2019

  1. Aligning marketing and sales in multi-channel marketing: Compensation design for online lead generation and offline sales conversion
    Journal of Business Research, 2019, 105, (C), 293-305 Downloads View citations (7)

2018

  1. Retailer Dominance and Quality Variation: Observations and a Theoretical Explanation
    Journal of Retailing, 2018, 94, (4), 408-418 Downloads View citations (1)
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