Details about Christian Blümelhuber
Access statistics for papers by Christian Blümelhuber.
Last updated 2021-04-06. Update your information in the RePEc Author Service.
Short-id: pbl70
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Journal Articles Chapters
Working Papers
2009
- Experiencing the Past during Transformations in Life
Working Papers CEB, ULB -- Universite Libre de Bruxelles
2008
- Cross-National Logo Evaluation Analysis: An Individual Level Approach
ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam
View citations (1)
See also Journal Article Cross-National Logo Evaluation Analysis: An Individual-Level Approach, Marketing Science, INFORMS (2009)
View citations (18) (2009)
- Everybody's darling: the target group of a brand
ULB Institutional Repository, ULB -- Universite Libre de Bruxelles
- Medienmenschen als Quellen von Botschaften
ULB Institutional Repository, ULB -- Universite Libre de Bruxelles
- Zum Einfluss der Kognitiven Entwicklungsstufe auf die Relative Bedeutung von Exemplern und Beliefs: the impact of cognitive development on the relative impact on exemplar and beliefs
ULB Institutional Repository, ULB -- Universite Libre de Bruxelles
2007
- Goodbye and good luck, Mr Kotler
ULB Institutional Repository, ULB -- Universite Libre de Bruxelles
Journal Articles
2011
- One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions
Journal of Business Research, 2011, 64, (2), 134-141
View citations (28)
2009
- Cross-National Logo Evaluation Analysis: An Individual-Level Approach
Marketing Science, 2009, 28, (5), 968-985
View citations (18)
See also Working Paper Cross-National Logo Evaluation Analysis: An Individual Level Approach, ERIM Report Series Research in Management (2008)
View citations (1) (2008)
Chapters
2015
- Add Some Glam? An Essay on the Aestheticization of Media Brands
Springer