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Details about Sunny Bose

Workplace:ICFAI University

Access statistics for papers by Sunny Bose.

Last updated 2014-07-09. Update your information in the RePEc Author Service.

Short-id: pbo597

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Journal Articles

2011

  1. Perceived benefits of customer loyalty programs: validating the scale in the Indian context
    Management & Marketing, 2011, 6, (4) Downloads View citations (2)
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