Details about Peter Broeder

Access statistics for papers by Peter Broeder.

Last updated 2024-05-08. Update your information in the RePEc Author Service.

Short-id: pbr845

Journal Articles

2022

1. Profile Photos’ Impact in Online Reviews: The Effect of Cultural Differences
   Review of Marketing Science, 2022, 20, (1), 21-36

2020

2. Culture, Privacy, and Trust in E-commerce
   Marketing – from Information to Decision Journal, 2020, 3, (1), 14-26 View citations (1)
3. The cultural impact of navigation design in global e-commerce
   EconStor Open Access Articles and Book Chapters, 2020, 6, (3), 46-53 View citations (4)

2019

4. Colour in Online Advertising: Going for Trust, Which Blue is a Must?
   Marketing – from Information to Decision Journal, 2019, 2, (1), 5-15 View citations (1)

2018

5. Colour Preference of Online Consumers: a Cross- Cultural Perspective
   Marketing – from Information to Decision Journal, 2018, 1, (1), 1-11 View citations (1)
6. Exclusivity in online targeted promotions: cross-cultural preferences of consumers
   International Journal of Business and Emerging Markets, 2018, 10, (4), 396-408 View citations (1)