Details about Vera Butkouskaya
Access statistics for papers by Vera Butkouskaya.
Last updated 2026-02-26. Update your information in the RePEc Author Service.
Short-id: pbu567
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Journal Articles
2025
- Improving guest satisfaction by identifying hotel service micro-elements failures through Deep Learning of online reviews
Cuadernos de Gestión, 2025
2023
- Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism
Journal of Economics, Finance and Administrative Science, 2023, 28, (55), 60-78
- The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction
Journal of Economics, Finance and Administrative Science, 2023, 28, (56), 319-334
2021
- The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context
Journal of Economics, Finance and Administrative Science, 2021, 26, (52), 358-375
2020
- Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context
Sustainability, 2020, 12, (17), 1-18 View citations (3)
- Obstacles to Sustainable Entrepreneurship amongst Tourism Students: A Gender Comparison
Sustainability, 2020, 12, (5), 1-15 View citations (12)
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