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Details about Vera Butkouskaya

Access statistics for papers by Vera Butkouskaya.

Last updated 2026-02-26. Update your information in the RePEc Author Service.

Short-id: pbu567


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Journal Articles

2025

  1. Improving guest satisfaction by identifying hotel service micro-elements failures through Deep Learning of online reviews
    Cuadernos de Gestión, 2025 Downloads

2023

  1. Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism
    Journal of Economics, Finance and Administrative Science, 2023, 28, (55), 60-78 Downloads
  2. The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction
    Journal of Economics, Finance and Administrative Science, 2023, 28, (56), 319-334 Downloads

2021

  1. The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context
    Journal of Economics, Finance and Administrative Science, 2021, 26, (52), 358-375 Downloads

2020

  1. Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context
    Sustainability, 2020, 12, (17), 1-18 Downloads View citations (3)
  2. Obstacles to Sustainable Entrepreneurship amongst Tourism Students: A Gender Comparison
    Sustainability, 2020, 12, (5), 1-15 Downloads View citations (12)
 
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