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Details about Peter matthew Cain

Access statistics for papers by Peter matthew Cain.

Last updated 2023-11-20. Update your information in the RePEc Author Service.

Short-id: pca1655

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Journal Articles

2022

  1. Modelling short-and long-term marketing effects in the consumer purchase journey
    International Journal of Research in Marketing, 2022, 39, (1), 96-116 Downloads View citations (1)
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