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Details about Federica Ceccotti

Workplace:Dipartimento di Management (Department of Management), Facoltà di Economia (Faculty of Economics), "Sapienza" Università di Roma (Sapienza University of Rome), (more information at EDIRC)

Access statistics for papers by Federica Ceccotti.

Last updated 2024-02-05. Update your information in the RePEc Author Service.

Short-id: pce232

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Journal Articles

2017

  1. Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015)
    MERCATI & COMPETITIVIT?, 2017, 2017/4, (4), 77-102 Downloads View citations (1)

2015

  1. Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision
    European Management Journal, 2015, 33, (6), 438-449 Downloads View citations (10)

2008

  1. Nicchia e competitività: prospettive per il consumer marketing nella nuova globalizzazione
    Micro & Macro Marketing, 2008, (2), 229-258 Downloads

2005

  1. Lo sviluppo del marketing nella Pmi: riflessioni a margine di un'esperienza d'impresa
    Micro & Macro Marketing, 2005, (1), 65-106 Downloads

Chapters

2021

  1. Who Is a Digital Agency? Delving into the Value Proposition
    Springer
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