Details about Francesca Checchinato
Access statistics for papers by Francesca Checchinato.
Last updated 2024-11-08. Update your information in the RePEc Author Service.
Short-id: pch994
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Working Papers
2024
- Regional misalignment in twin transition: coping with a double perspective on green and digital transformations
Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia
2022
- The interplay role of destination area hashtags to enhance small destination pictures’ engagement on Instagram
Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia
2018
- Managing digital marketing strategies in emerging markets: The case of China
Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia
2014
- Do distributors really know the product? Approaching emerging markets through exports
Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia
2013
- Internationalization of a Chinese "born glocal" brand: the case of Goodbaby
Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia
- The hidden costs of going global: insights from firms' entry into foreign markets
Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia View citations (1)
Journal Articles
2022
- The relationship between brand constructs and motivational patterns in crowdfunding decisions. Evidence from university crowdfunding
Management Research Review, 2022, 46, (4), 557-578
2020
- Measuring the Effects of Video Advertising on Brand Associations
Micro & Macro Marketing, 2020, (2), 395-415
2018
- Introduzione. Dall'eWom allo showrooming: nuovi contesti e prospettive per la ricerca di marketing
Micro & Macro Marketing, 2018, (1), 11-14
- The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin
Journal of Global Scholars of Marketing Science, 2018, 28, (2), 160-165
2017
- Leveraging domestic and foreign learning to develop marketing capabilities
International Journal of Emerging Markets, 2017, 12, (3), 637-655
2016
- An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china
MERCATI & COMPETITIVIT?, 2016, 2016/3, (3), 45-67
2013
- Does country of origin affect brand associations? The case of Italian brands in China
Journal of Global Scholars of Marketing Science, 2013, 23, (4), 409-421 View citations (2)
- The communication of foreign products in China through the store: an empirical analysis
The International Journal of Economic Behavior - IJEB, 2013, 3, (1), 41-57
2011
- Tre imprese italiane nel mercato cinese: le esperienze di Illycaffè, Irsap e Faam. Intervista a Giovanni Loser, Fabrizio Rossi e Federico Vitali
Micro & Macro Marketing, 2011, (3), 605-614
2009
- Web 2.0: un'indagine sulle societ? di calcio italiane
MERCATI & COMPETITIVIT?, 2009, 2009/1, (1), 45-70
2007
- Le alleanze di marketing nelle imprese italiane
Micro & Macro Marketing, 2007, (2), 201-220 View citations (1)
2005
- Opportunit? e problemi nello sviluppo di una strategia di co-branding
MERCATI & COMPETITIVIT?, 2005, 2005/1, (1)
2004
- Luoghi d'esperienza e strategie competitive nel dettaglio
Micro & Macro Marketing, 2004, (3), 595-608
Chapters
2024
- Exploring the Intersection Between Geographical Indications and Sustainable Wine Tourism: The Case of Le Colline del Prosecco di Conegliano e Valdobbiadene
Springer
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