Details about Francesca Checchinato

Access statistics for papers by Francesca Checchinato.

Last updated 2024-11-08. Update your information in the RePEc Author Service.

Short-id: pch994

Working Papers

2024

1. Regional misalignment in twin transition: coping with a double perspective on green and digital transformations
   Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia

2022

2. The interplay role of destination area hashtags to enhance small destination pictures’ engagement on Instagram
   Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia

2018

3. Managing digital marketing strategies in emerging markets: The case of China
   Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia

2014

4. Do distributors really know the product? Approaching emerging markets through exports
   Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia

2013

5. Internationalization of a Chinese "born glocal" brand: the case of Goodbaby
   Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia
6. The hidden costs of going global: insights from firms' entry into foreign markets
   Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia View citations (1)

Journal Articles

2022

1. The relationship between brand constructs and motivational patterns in crowdfunding decisions. Evidence from university crowdfunding
   Management Research Review, 2022, 46, (4), 557-578

2020

2. Measuring the Effects of Video Advertising on Brand Associations
   Micro & Macro Marketing, 2020, (2), 395-415

2018

3. Introduzione. Dall'eWom allo showrooming: nuovi contesti e prospettive per la ricerca di marketing
   Micro & Macro Marketing, 2018, (1), 11-14
4. The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin
   Journal of Global Scholars of Marketing Science, 2018, 28, (2), 160-165

2017

5. Leveraging domestic and foreign learning to develop marketing capabilities
   International Journal of Emerging Markets, 2017, 12, (3), 637-655

2016

6. An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china
   MERCATI & COMPETITIVIT?, 2016, 2016/3, (3), 45-67

2013

7. Does country of origin affect brand associations? The case of Italian brands in China
   Journal of Global Scholars of Marketing Science, 2013, 23, (4), 409-421 View citations (2)
8. The communication of foreign products in China through the store: an empirical analysis
   The International Journal of Economic Behavior - IJEB, 2013, 3, (1), 41-57

2011

9. Tre imprese italiane nel mercato cinese: le esperienze di Illycaffè, Irsap e Faam. Intervista a Giovanni Loser, Fabrizio Rossi e Federico Vitali
   Micro & Macro Marketing, 2011, (3), 605-614

2009

10. Web 2.0: un'indagine sulle societ? di calcio italiane
    MERCATI & COMPETITIVIT?, 2009, 2009/1, (1), 45-70

2007

11. Le alleanze di marketing nelle imprese italiane
    Micro & Macro Marketing, 2007, (2), 201-220 View citations (1)

2005

12. Opportunit? e problemi nello sviluppo di una strategia di co-branding
    MERCATI & COMPETITIVIT?, 2005, 2005/1, (1)

2004

13. Luoghi d'esperienza e strategie competitive nel dettaglio
    Micro & Macro Marketing, 2004, (3), 595-608

Chapters

2024

1. Exploring the Intersection Between Geographical Indications and Sustainable Wine Tourism: The Case of Le Colline del Prosecco di Conegliano e Valdobbiadene
   Springer