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Details about Francesca Checchinato

Homepage:http://checchinato.wordpress.com
Workplace:Dipartimento di Management, Università Ca' Foscari Venezia (University Ca' Foscari Venice), (more information at EDIRC)

Access statistics for papers by Francesca Checchinato.

Last updated 2024-11-08. Update your information in the RePEc Author Service.

Short-id: pch994


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Working Papers

2024

  1. Regional misalignment in twin transition: coping with a double perspective on green and digital transformations
    Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia Downloads

2022

  1. The interplay role of destination area hashtags to enhance small destination pictures’ engagement on Instagram
    Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia Downloads

2018

  1. Managing digital marketing strategies in emerging markets: The case of China
    Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia Downloads

2014

  1. Do distributors really know the product? Approaching emerging markets through exports
    Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia Downloads

2013

  1. Internationalization of a Chinese "born glocal" brand: the case of Goodbaby
    Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia Downloads
  2. The hidden costs of going global: insights from firms' entry into foreign markets
    Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia Downloads View citations (1)

Journal Articles

2022

  1. The relationship between brand constructs and motivational patterns in crowdfunding decisions. Evidence from university crowdfunding
    Management Research Review, 2022, 46, (4), 557-578 Downloads

2020

  1. Measuring the Effects of Video Advertising on Brand Associations
    Micro & Macro Marketing, 2020, (2), 395-415 Downloads

2018

  1. Introduzione. Dall'eWom allo showrooming: nuovi contesti e prospettive per la ricerca di marketing
    Micro & Macro Marketing, 2018, (1), 11-14 Downloads
  2. The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin
    Journal of Global Scholars of Marketing Science, 2018, 28, (2), 160-165 Downloads

2017

  1. Leveraging domestic and foreign learning to develop marketing capabilities
    International Journal of Emerging Markets, 2017, 12, (3), 637-655 Downloads

2016

  1. An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china
    MERCATI & COMPETITIVIT?, 2016, 2016/3, (3), 45-67 Downloads

2013

  1. Does country of origin affect brand associations? The case of Italian brands in China
    Journal of Global Scholars of Marketing Science, 2013, 23, (4), 409-421 Downloads View citations (2)
  2. The communication of foreign products in China through the store: an empirical analysis
    The International Journal of Economic Behavior - IJEB, 2013, 3, (1), 41-57 Downloads

2011

  1. Tre imprese italiane nel mercato cinese: le esperienze di Illycaffè, Irsap e Faam. Intervista a Giovanni Loser, Fabrizio Rossi e Federico Vitali
    Micro & Macro Marketing, 2011, (3), 605-614 Downloads

2009

  1. Web 2.0: un'indagine sulle societ? di calcio italiane
    MERCATI & COMPETITIVIT?, 2009, 2009/1, (1), 45-70 Downloads

2007

  1. Le alleanze di marketing nelle imprese italiane
    Micro & Macro Marketing, 2007, (2), 201-220 Downloads View citations (1)

2005

  1. Opportunit? e problemi nello sviluppo di una strategia di co-branding
    MERCATI & COMPETITIVIT?, 2005, 2005/1, (1) Downloads

2004

  1. Luoghi d'esperienza e strategie competitive nel dettaglio
    Micro & Macro Marketing, 2004, (3), 595-608 Downloads

Chapters

2024

  1. Exploring the Intersection Between Geographical Indications and Sustainable Wine Tourism: The Case of Le Colline del Prosecco di Conegliano e Valdobbiadene
    Springer
 
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