Details about Bart Claus
Access statistics for papers by Bart Claus.
Last updated 2025-08-25. Update your information in the RePEc Author Service.
Short-id: pcl112
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Working Papers
2025
- There is no such thing as bad publicity? Managing brands, partnerships, and reputation with controversial celebrities: The Adidas-Kanye West saga
Post-Print, HAL
2012
- The referral backfire effect: The identity-threatening nature of referral failure
MPRA Paper, University Library of Munich, Germany  View citations (5)
See also Journal Article The referral backfire effect: The identity-threatening nature of referral failure, International Journal of Research in Marketing, Elsevier (2012) View citations (4) (2012)
Journal Articles
2025
- Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation
Marketing Letters, 2025, 36, (2), 303-312
2024
- Book review of Material matters: Developing business for a circular economy by Thomas Rau and Sabine Oberhuber, Routledge
Journal of Industrial Ecology, 2024, 28, (5), 1336-1338
2022
- The Car Cushion Hypothesis: Bigger Cars Lead to More Risk Taking—Evidence from Behavioural Data
Journal of Consumer Policy, 2022, 45, (2), 331-342 View citations (2)
2012
- The referral backfire effect: The identity-threatening nature of referral failure
International Journal of Research in Marketing, 2012, 29, (4), 370-379 View citations (4)
See also Working Paper The referral backfire effect: The identity-threatening nature of referral failure, MPRA Paper (2012) View citations (5) (2012)
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