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Details about Denis DARPY

E-mail:denis.darpy@dauphine.fr
Postal address:Centre de recherche DRM-DMSP Université Paris Dauphine 75775 Paris Cedex 16
Workplace:Dauphine Marketing Stratégie Prospective (DRSM), Dauphine Recherches en Management (DRM), Université Paris-Dauphine (Paris IX) (University of Paris 9), (more information at EDIRC)

Access statistics for papers by Denis DARPY.

Last updated 2010-12-05. Update your information in the RePEc Author Service.

Short-id: pda236

Working Papers

2010

  1. Continuité du discours de la marque et efficacité de la communication
    Post-Print, HAL Downloads

2009

  1. Potential effects of psychological reactance and relationship proneness on relationships marketing programmes
    Post-Print, HAL Downloads View citations (1)

2007

  1. LA PROPENSION DES CONSOMMATEURS À LA RELATION: QUEL CONSTRUIT ?
    Post-Print, HAL Downloads
  2. Le rôle de variables psychologiques individuelles dans un cadre relationnel
    Post-Print, HAL Downloads

2006

  1. Potential effects of psychological reactant consumers on relationships marketing programmes
    Post-Print, HAL Downloads
  2. Réactance psychologique et confiance: le refus de l'engagement et les limites du marketing relationnel
    Post-Print, HAL Downloads View citations (4)
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