Details about Salvador Del Barrio-García, Sr.
Access statistics for papers by Salvador Del Barrio-García, Sr..
Last updated 2011-10-24. Update your information in the RePEc Author Service.
Short-id: pde714
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Journal Articles
Journal Articles
2019
- A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries
Journal of Interactive Marketing, 2019, 45, (C), 1-15
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