Details about Luigi Dumitrescu

Access statistics for papers by Luigi Dumitrescu.

Last updated 2012-05-09. Update your information in the RePEc Author Service.

Short-id: pdu199

Journal Articles

2019

1. USAGE OF THE ONLINE BY THE YOUNG INDIVIDUALS AND YOUNG ADULTS. A CASE STUDY OF THE ROMANIAN INTERNET USAGE
   Annales Universitatis Apulensis Series Oeconomica, 2019, 1, (21), 4

2011

2. CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE?
   Studies in Business and Economics, 2011, 6, (3), 79-84
3. DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL
   Studies in Business and Economics, 2011, 6, (1), 37-45 View citations (1)
4. PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE
   Studies in Business and Economics, 2011, 6, (2), 19-26
5. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined
   REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2011, 12, (6), 309-318

2010

6. International Tourism Market Segmentation Based on Consumer Behavior
   REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, 2010, 11, (5), 757-763 View citations (3)
7. THE GLOCAL STRATEGY OF GLOBAL BRANDS
   Studies in Business and Economics, 2010, 5, (3), 147-155 View citations (6)
8. THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING
   Studies in Business and Economics, 2010, 5, (1), 80-91 View citations (1)
9. The Role Of Communication In The Efficiency Of The Social Dialog Management
   Annals of the University of Petrosani, Economics, 2010, 10, (4), 81-86
10. WHAT CAN COMPANIES DO TO MAKE THEIR BRAND STRONGER?
    Studies in Business and Economics, 2010, 5, (2), 62-69

2009

11. Customer Relationship Management - A New Method of Targeting the 21st Century Consumers
    Annals of the University of Petrosani, Economics, 2009, 9, (3), 255-260
12. EMPOWERMENT AND MOTIVATION
    Revista Economica, 2009, 46, (3), 51-60
13. IMPLEMENTATION THROUGH INTERNAL MARKETING
    Revista Economica, 2009, 47, (4-5), 27-39

2008

14. MANAGING TOTAL MARKET COMMUNICATION AND IMAGE
    Studies in Business and Economics, 2008, 3, (3), 20-28

2007

15. DEVELOPMENT OF THE FIRM’S INTERNATIONAL COMPETITIVENESS
    Studies in Business and Economics, 2007, 2, (2), 8-15