Details about Alina Filip

Access statistics for papers by Alina Filip.

Last updated 2016-07-21. Update your information in the RePEc Author Service.

Short-id: pfi196

Working Papers

2011

1. New product development in business to business marketing - a relational perspective
   MPRA Paper, University Library of Munich, Germany View citations (1)

2007

2. Analysis of Place and Role of SME’s in the new Member States of the European Union
   MPRA Paper, University Library of Munich, Germany

Journal Articles

2015

1. The impact of innovative commercial technologies on students’ behaviour of an economic university
   The AMFITEATRU ECONOMIC journal, 2015, 17, (39), 600

2014

2. Researching the Gap between Foodstuff’s Attractiveness and Real Nutritional Profile – Prerequisite for Strengthening Nutrition Education and Consumer Rights Protection
   The AMFITEATRU ECONOMIC journal, 2014, 16, (36), 470 View citations (3)

2013

3. Traditional products – vectors of sustainable development on the regional and national markets
   The AMFITEATRU ECONOMIC journal, 2013, 15, (Special 7), 645-658 View citations (5)

2012

4. Corporate image in Romanian retail banking market
   Romanian Economic Journal, 2012, 15, (46bis), 63-78 View citations (1)
5. Impact of Economic Crisis on Buying Behaviour and Marketing-Mix Tools
   Ovidius University Annals, Economic Sciences Series, 2012, XII, (1), 931-936
6. Understanding the Processes of Customer Acquisition, Customer Retention and Customer Relationship Development
   International Journal of Economic Practices and Theories, 2012, 2, (2), 62-67 View citations (1)

2011

7. Analyzing the Main Changes in New Consumer Buying Behavior during Economic Crisis
   International Journal of Economic Practices and Theories, 2011, 1, (1), 14-19 View citations (13)
8. Loyalty Programs. Role, Structure and Potential Benefits
   International Journal of Economic Practices and Theories, 2011, 1, (2), 88-93
9. Relationship Marketing: Conceptualization and Main Economic Fields of Implementation
   Ovidius University Annals, Economic Sciences Series, 2011, XI, (1), 730-734 View citations (1)

2010

10. Setting Fair Prices – Fundamental Principle Of Sustainable Marketing
    The AMFITEATRU ECONOMIC journal, 2010, 12, (27), 115-128 View citations (14)

2009

11. Customer Loyalty and its Determinants in a Banking Services Environment
    The AMFITEATRU ECONOMIC journal, 2009, 11, (26), 288-297 View citations (8)

2007

12. Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach
    The AMFITEATRU ECONOMIC journal, 2007, 9, (22), 115-120 View citations (2)
13. Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment
    Management & Marketing, 2007, 2, (3)