Details about Bram P.J. Foubert

Access statistics for papers by Bram P.J. Foubert.

Last updated 2017-12-24. Update your information in the RePEc Author Service.

Short-id: pfo166

Working Papers

2014

1. The challenge of retaining customers acquired with free trials
   Other publications TiSEM, Tilburg University, School of Economics and Management View citations (20)

1999

2. Product bundling: Theory and application
   Working Papers, University of Antwerp, Faculty of Business and Economics

Journal Articles

2016

1. Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
   Marketing Science, 2016, 35, (5), 810-826 View citations (17)

2010

2. Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions
   European Journal of Operational Research, 2010, 202, (3), 880-892 View citations (2)