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Details about Diana Gavilan

Phone:+34 606940868
Workplace:Departamento de Organización de Empresa y Marketing (Department of Management and Marketing), Facultad de Ciencias Económicas y Empresariales (Faculty of Economics and Business), Universidad Complutense de Madrid (Complutense University of Madrid), (more information at EDIRC)

Access statistics for papers by Diana Gavilan.

Last updated 2023-04-10. Update your information in the RePEc Author Service.

Short-id: pga1033


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Journal Articles

2023

  1. Student Experience, Satisfaction and Commitment in Blended Learning: A Structural Equation Modelling Approach
    Mathematics, 2023, 11, (3), 1-15 Downloads View citations (1)

2021

  1. An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business
    Mathematics, 2021, 9, (16), 1-31 Downloads

2020

  1. Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery
    SAGE Open, 2020, 10, (4), 2158244020977484 Downloads View citations (2)
  2. Vividness of news push notifications and users’ response
    Technological Forecasting and Social Change, 2020, 161, (C) Downloads View citations (2)

2014

  1. The mediating role of mental imagery in mobile advertising
    International Journal of Information Management, 2014, 34, (4), 457-464 Downloads View citations (4)

Chapters

2018

  1. Green Consumer Segmentation: Managerial and Environmental Implications from the Perspective of Business Strategies and Practices
    Springer View citations (3)
 
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