Details about Marco Gambaro

Access statistics for papers by Marco Gambaro.

Last updated 2026-05-11. Update your information in the RePEc Author Service.

Short-id: pga143

Working Papers

2023

1. The Revealed Demand for Hard vs. Soft News: Evidence from Italian TV Viewership
   CESifo Working Paper Series, CESifo
   Also in NBER Working Papers, National Bureau of Economic Research, Inc (2021) View citations (4)

2019

2. The Relationship between Advertising and Consumption
   Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano

2017

3. An Economic Analysis of Cultural Consumption
   Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano
4. Big Data, Competition and Market Power
   Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano

2013

5. Complement or substitute? The internet as an advertising channel, evidence on advertisers on the Italian market, 2005-2009
   24th European Regional ITS Conference, Florence 2013, International Telecommunications Society (ITS)

2012

6. Complement or substitute? The internet as an advertising channel, evidence on advertisers on the Italian market, 2004-2009
   Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano

2010

7. What Do Ads Buy? Daily Coverage of Listed Companies on the Italian Press
   RSCAS Working Papers, European University Institute View citations (8)
   Also in Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano (2009) View citations (24)
   See also Journal Article What do ads buy? Daily coverage of listed companies on the Italian press, European Journal of Political Economy, Elsevier (2015) View citations (37) (2015)

2009

8. Demand for movies in Europe and the effects of multiplex diffusion: a panel approach
   Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano View citations (4)
   Also in Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano (2008) View citations (1)
9. Value of the content and value of the channel: movie rerun on television
   Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano

2008

10. Media policy: an economic contribution
    Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano
11. Telecom prices, regulatory reforms, and consumers’ satisfaction: evidence for 15 EU countries
    Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano View citations (4)

2007

12. Da cosa dipende la qualità delle informazioni
    Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano View citations (1)

2004

13. The evolution of public service television, methods of financing and implications for the consumer
    Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano View citations (1)
14. The relationship between different distribution channels for movies: some lessons from the case of free television
    Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano View citations (1)

Journal Articles

2015

1. What do ads buy? Daily coverage of listed companies on the Italian press
   European Journal of Political Economy, 2015, 39, (C), 41-57 View citations (37)
   See also Working Paper What Do Ads Buy? Daily Coverage of Listed Companies on the Italian Press, RSCAS Working Papers (2010) View citations (8) (2010)

2014

2. Dinamiche del mercato televisivo e il caso Apple Tv
   Micro & Macro Marketing, 2014, (1), 93-126

2011

3. Telecom reforms in the EU: Prices and consumers' satisfaction
   Telecommunications Policy, 2011, 35, (4), 382-396 View citations (12)

2004

4. Evoluzione del servizio pubblico televisivo, modalit? di finanziamento e implicazioni per i consumatori
   ECONOMIA PUBBLICA, 2004, 2004/2, (2)

2002

5. Consolidamento dell'industria televisiva, politiche pubbliche e percorsi di crescita
   L'industria, 2002, (1), 127-144
6. Tipologie di concorrenza nella telefonia cellulare
   ECONOMIA E POLITICA INDUSTRIALE, 2002, 2002/115, (115)

2001

7. Definizione di settore e concorrenza nel comparto audiovisivo
   Economia della Cultura, 2001, (1), 67-78
8. Impatto sull'industria audiovisiva del pacchetto di Direttive su reti e servizi di comunicazioni elettroniche
   L'industria, 2001, (3), 415-430