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Details about Rodrigo Guesalaga

Workplace:Escuela de Administración (School of Management), Facultad de Ciencia Económicas y Administrativas (School of Economics and Business Administration), Pontificia Universidad Católica de Chile (Pontifical Catholic University of Chile), (more information at EDIRC)

Access statistics for papers by Rodrigo Guesalaga.

Last updated 2024-04-28. Update your information in the RePEc Author Service.

Short-id: pgu340

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Journal Articles

2020

  1. New product introductions for low-income consumers in emerging markets
    Journal of the Academy of Marketing Science, 2020, 48, (5), 914-940 Downloads View citations (16)
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