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Details about Masood Hassan

Homepage:https://pbr.iobm.edu.pk/
Workplace:College of Business Management, Institute of Business Management, (more information at EDIRC)

Access statistics for papers by Masood Hassan.

Last updated 2023-03-16. Update your information in the RePEc Author Service.

Short-id: pha1289

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Journal Articles

2019

  1. IMPACT OF BRAND EQUITY ON CONSUMER BRAND PREFERENCE AND BRAND PURCHASE INTENTION
    IBT Journal of Business Studies (JBS), 2019, 15, (1), 138-148 Downloads View citations (2)
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