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Details about Vijay Ganesh Hariharan

Homepage:http://people.few.eur.nl/hariharan/
Workplace:Capaciteitsgroep Bedrijfseconomie (Department of Business Economics), Faculteit der Economische Wetenschappen (Erasmus School of Economics), Erasmus Universiteit Rotterdam (Erasmus University of Rotterdam), (more information at EDIRC)

Access statistics for papers by Vijay Ganesh Hariharan.

Last updated 2023-03-16. Update your information in the RePEc Author Service.

Short-id: pha416

Jump to Journal Articles

Journal Articles

2024

  1. Branded response to generic entry: Detailing beyond the patent cliff
    International Journal of Research in Marketing, 2024, 41, (3), 567-588 Downloads

2018

  1. Shopper marketing moderators of the brand equity – behavioral loyalty relationship
    Journal of Business Research, 2018, 85, (C), 91-104 Downloads View citations (5)

2015

  1. Aggregate Impact of Different Brand Development Strategies
    Management Science, 2015, 61, (5), 1164-1182 Downloads View citations (4)
  2. Optimal targeting of advertisement for new products with multiple consumer segments
    International Journal of Research in Marketing, 2015, 32, (3), 263-271 Downloads View citations (6)

2011

  1. Empirical regularity in academic research productivity patterns in marketing
    International Journal of Research in Marketing, 2011, 28, (3), 248-257 Downloads View citations (3)

2010

  1. Conjoint-HoQ: evolving a methodology to map market needs to product profiles
    International Journal of Product Development, 2010, 10, (4), 338-368 Downloads
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