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Details about Chuan He

Workplace:Cheung Kong Graduate School of Business, (more information at EDIRC)

Access statistics for papers by Chuan He.

Last updated 2015-01-06. Update your information in the RePEc Author Service.

Short-id: phe515


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Working Papers

2006

  1. Paid Placement: Advertising and Search on the Internet
    Working Papers, NET Institute Downloads View citations (32)
    See also Journal Article in Economic Journal (2011)

Journal Articles

2011

  1. Paid Placement: Advertising and Search on the Internet
    Economic Journal, 2011, 121, (556), F309-F328 Downloads View citations (55)
    See also Working Paper (2006)

2009

  1. Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis
    Marketing Science, 2009, 28, (3), 472-487 Downloads View citations (8)

2008

  1. —Vertical Information Sharing in a Volatile Market
    Marketing Science, 2008, 27, (3), 513-530 Downloads View citations (18)

2006

  1. Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising
    Marketing Science, 2006, 25, (2), 175-187 Downloads View citations (9)

2005

  1. Incorporating Behavioral Anomalies in Strategic Models
    Marketing Letters, 2005, 16, (3), 361-373 Downloads View citations (10)
 
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